Gekko Group continues its transformation and announces the appointment of Hervé Boffelli as Chief Commercial Officer of the Leisure & Loyalty divisions.
A strategic reorganization for greater synergies
Since September 1st, Gekko Group has restructured its organization by focusing its activities around four key divisions:
- Business Distribution: Hcorpo and Hcorpo Express
- Leisure Distribution: Teldar Travel and Infinite
- Loyalty: Miles Attack
- Technology Solutions Development: Gekko Tech
This new structure aims to strengthen synergies between brands, refine the group’s value proposition, and optimize its commercial performance .
Hervé Boffelli at the head of the Leisure & Loyalty divisions
As part of this, Hervé Boffelli takes on the commercial leadership of the brands Teldar Travel, Infinite, and Miles Attack . His role will be to define and drive the commercial strategy of these entities, accelerate the development of new services, and strengthen client acquisition in France and internationally.
A strong track record in the industry
A former high-level athlete, Hervé Boffelli has a recognized expertise in management and B2B business development , particularly after spending over 20 years within the Accor group.
Alongside Hervé Boffelli, the commercial management of the other divisions is handled by:
- Salomé Mogier, in charge of Business Distribution
- Adele Ridgway, leading the Technology Solutions Development division
An ambitious vision for Gekko Group
Fabrice Perdoncini, CEO of Gekko Group, highlights the ambition behind this reorganization:
"Since emerging from the Covid crisis, our group has never been stronger or more successful. Today, we are a true Travel Tech Company with four complementary areas of expertise, capable of supporting our partners in their technological and business challenges, both in leisure and corporate travel."
"Hervé’s arrival at the head of the Leisure & Loyalty divisions, combined with his deep knowledge of the industry, will enable us to accelerate new client acquisition and enhance our value proposition with innovative services and solutions for our markets in France and internationally."